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| By
: Heng Sopheap (National Institute of Management), Picture by
: Nathan Dexter. |
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The
Tourism Network
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Help us to serve
Our guests with
Sensitivity and concern
Providing for their requests
Inspired by their needs
Transmitted through their words
Always looking for better ways to
Lighten their burdens and
Improve conditions for them as they
Travel through life and
Yearn for the best
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Tourists are flocking to Angkor
Wat and Siem Reap to see the temples
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From its simple
origins as privately owned, independently operated business,
the hospitality industry has grown in complexity and size.
Today's hospitality businesses interact with one another
on a global basis, and are aware of world wide as well
as national trends in their markets. For example, management
companies and hotel chains are now multinational. Economic
conditions in the USA, Japan or Singapore may affect a
company's holdings in Australia or Cambodia. The affairs
of hospitality industries are closely intertwined with
those in the travel and tourism industry. Tourism is travel
for recreational purposes and the business of promoting
and arranging such travel has created a multi-billion
dollar industry.
The tourism and hospitality industries so closely affect
each other that many within the industries combine them
and view them as one large industry.
The components of this large industry include food and
beverage services, lodging services, the providers of
recreational activity services, travel related (tourism)
services, and products provided with personal services
in conjunction with the first four components.
We might describe the united industry under the hospitality
banner with this simple little poem. Cambodia is obliged
to strive to move forward in this sector and to meet the
demands of international as well as local tourists at
a level comparable to other nations in this globalized
environment.
Visit Cambodia Year 2003 and the ASEAN Tourism Forum to
be held in Phnom Penh in January next year put even more
pressure on Cambodia to meet this challenge.
The Kingdom is now part of the global tourism network.
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Suite
B8, Regency Square, InterContinental Hotel, 294 Mao Tse Toung
Boulevard,
Phnom Penh, Kingdom of Cambodia.
Tel: (855) 23 213 133 Fax: (855) 23 213 033
E-mail:
editor@leisurecambodia.com
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