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By
: Heng Sopheap (National Institute of Management), Picture
by : Sem Vannjohn.
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A beach far from the maddening
crowd
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Tourist
Destination
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Bringing together all
of the components provided by tourism suppliers
into one location creates the potential for a tourist's
destination. Destinations are the final stopping
points of trips where tourists seek to "escape"
their daily routines and enjoy rest, relaxation,
recreation, and entertainment. These destinations
can be found any where in the world and range all
the way from quiet and secluded guest retreats to
those floating resorts we call cruise ships. No
matter where they are located or how attractive
the destinations might be, tourists will not come
unless the facilities and activities they desire
are provided.
The types of destinations from which travelers can
choose today are numerous. Although each destination
has its own unique appeal to tourists, they often
share many similarities based on seasonal demand
and the level of commercial |
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development
needed to meet guests' needs. These shared similarities
allow us to classify destinations into the following
strategic groups: Far from the Maddening Crowds,
Seasonal Delights, Spotlight on Sporting Activities,
Year-Round Playgrounds, and Bright Lights and City
Sights. Destinations that are grouped in each of
these categories face similar marketing, management
and financial opportunities and challenges. Some
destinations face dramatic seasonal shifts in demand,
but others experience more consistent demand throughout
the year. Shifting patterns in demand can impact
a variety of decisions, including marketing plans,
staffing patterns, cash flow projection, and capital
expenditure plans. Steps are therefore being taken
at most tourist destinations to attract additional
visitors during less popular time periods.
Tourist destinations continue to grow in popularity
and so do the choices travelers face when selecting
their perfect destination. It could be a fishing
lodge, a mountain resort, a seaside |
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The Magnificent Angkor Wat
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| resort, a golf
resort, a spa resort, a cruise ship, an urban tourist
Mecca or even a visit to The Angkor Wat. As the choices
grow and the opportunities for leisure travel increase,
tourist destinations must focus on meeting a variety of
guest needs while continuing to improve service offerings
for future success. |
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Suite
B8, Regency Square, InterContinental Hotel, 294 Mao Tse Toung
Boulevard,
Phnom Penh, Kingdom of Cambodia.
Tel: (855) 23 213 133 Fax: (855) 23 213 033
E-mail:
editor@leisurecambodia.com |
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