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By
: Heng Sopheap (national Institute of Management), Picture
by : Sem Vannjohn.
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The Angkor Wat - A heritage
attraction that has been luring visitors
from all over the world to Cambodia.
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The Psar Thmey (New Market)
in Phnom Penh where people go to for good
bargains.
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The
Spice Of Travel:
'So many things to do and so little time' sums up
the delightful dilemma many travelers face when
choosing from the menu of attractions and entertainment
options in the majority of tourist destinations.
How we choose to spend our leisure time while traveling
can find us seeing and doing things ranging from
the simple to the exotic. Sometimes we look for
the comfort and convenience of the familiar, while
at other times we seek new or unusual sights, sounds
and activities.
The list of leisure-time choices from which visitors
can choose can be conveniently classified into three
broad categories: heritage attractions, commercial
attractions, and live entertainment. Each of these
categories contains even more choices, ranging from
museums and zoos to gaming and shopping. Our options
are limited only by curiosity, imagination, ingenuity
and resources.
Heritage attractions can provide a unique two-way
window that allows us to peer into the past to get
a fleeting glimpse of what the future may hold.
While heritage attractions can meet our need for
self-fulfillment and education, commercial attractions
can transport us to lands of make-believe, excitement
and enjoyment. When live entertainment is added
to the mix of other attraction and entertainment
opportunities, travelers are faced with a broad
range of options to fill their leisure time.
Whether our leisure-time choices are just a pleasant
diversion along the way or the main reason for a
trip, attractions and entertainment add a special
spice to the memory of our travels. Although the
goals of providing visitors with self-fulfillment
and enjoyment may be common threads that tie attractions
and entertainment together, there are a variety
of business decisions to challenge tour-operators.
Tours may be operated on either a for-profit or
not-for-profit basis, creating the need to look
to different funding sources. They are typically
affected by dramatic shifts in season, creating
the need for skillful marketing, management and
financial decisions for continued success. |
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Suite
B8, Regency Square, InterContinental Hotel, 294 Mao
Tse Toung Boulevard,
Phnom Penh, Kingdom of Cambodia.
Tel: (855) 23 213 133 Fax: (855) 23 213
033
E-mail:
editor@leisurecambodia.com |
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